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CORONAVIRUS and SOCIAL MEDIA MARKETING

CORONAVIRUS and SOCIAL MEDIA MARKETING :
As everyone knows Coronavirus has spread out all over the world and everyone is now tired of this lockdown and home quarantine.
On 30th Jan 2020, First patient of COVID - 19 found in India and then to prevent the nation from this virus, our government announced a 14 hour Janta Curfew on 22nd march, 2020. And then where the whole Lockdown series started. The 1st phase of lockdown started on 25th march, 2020 and it was a 21 days lockdown. And then one by one government announced total 5 phases of lockdown till 30th june, 2020. And then it was still going till 8th June, 2020 for some of the red zones.
25th March to 8th June, 2020. Whole 75 days of home quarantine without any social interaction was really a great challenge for we Indians. Especially for the Mumbaikars who were addicted to that regular mumbai local traveling.
It was a very tough task. But we are Indians and we know well how to face the challenge. Even if our government has announced us to follow a social distancing we all are already connected through social media. Everyone got a time to spend on social media engagements and everyone started using social media apps to interact with each other.
It's always said that a true marketer never loose a single chance to attract the customers. Then how can they miss the golden opportunity. During lockdown lots of people were relying on social media engagements. By taking the advantage of this, marketers started focusing and strengthening their social media marketing strategy. Many of the companies arranged free webinars, Live session through various social media platforms like facebook, twitter, instagram on different different topics to attract their audience.
Lot's of people decided to crack some online courses to get some valuable skills. By taking this into the observation various tutorial companies started providing an online course at discounting rates. Some of them also created a groups on whatsapp and facebook to provide the links of their webinar or a demo lecture.
Where many of the people were spending their time on webinars or live sessions, some people especially a younger section were still scrolling down memes on their social media timeline. By considering this meme trend, many of the companies with reputed brands and even non reputed brands started following this meme strategy and generatig an innovative and creative content to attract the customers.
So basically this COVID - 19 Lockdown series was really helpful for those marketers who grabbed the opportunity and applied their social media marketing skills. Because Social media is a vast platform where you can attract the audience with your creative and innovative contents and marketing strategies with no boundary limits and any restrictions. Digital marketing may have some drawbacks but it has thousands of advantages if you know how to use it in a right way. Today, in 21st century still many of the marketers follow brick and mortar systems and these traditional strategies. They don't even try to build up their online existence. But a single virus and these 75 days proved it's importance. The companies already having online existence are quickly drawing the strategies and enjoying it's benifits. This COVID - 19 and lockdown really taught us how it is important to have an existence on social media and overall digital platform.

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