MARKETING GOSSIPS

THE GLOBAL BUSINESS DISTRIBUTION WITHOUT ANY  INTERMEDIARY  Imagine, you are the owner of a global business firm. You want to reach all worldwide customers. Is it possible for you to reach all of them without any middleman? No? Two engineers from America had already made it possible in July 2003. A well known car manufacturing firm TESLA has been following “no middleman” strategy since 2003. Is it strange to hear that a well known brand Tesla doesn't have a single distributor till now? So, let’s discuss their story.  Tesla is an american multinational vehicle company based in California. Two engineers Martin Eberhard and Marc Tarpenning discovered this business in July 2003. The company’s name is tribute to a great inventor and electrical engineer Nikola Tesla . Right now Elon Musk is a CEO of Tesla, one of the three employees who are named as co-founders of the company.  One of two unique features of Tesla is that Tesla manufactures an electric chargeable motor v...

The First Banner Ad Ever  Have you ever heard of banner ads? Not the one which we used to see on public highways or at roadsides but the ads which we always see on the internet like pop up ads arrive when we are surfing through any blog or a youtube video. For instance, a square or a rectangular box containing a picture and a text message like “Jumbo Sale. Upto 80% off.” with a linked text “Buy Now” that redirects you to the page containing the company's offerings. Now-a-days banner ads are so common. But around 25 years ago, an American multinational firm AT&T posted it for the first time in 1994. Let’s see how the first banner ad of AT&T looked like.  The first ever banner ad was of a well known American multinational firm AT&T which was posted on hotwired.  On 27th October, 1994. It was the first paid ad to provide Click-through-rate reports of the customers. It was a rectangular banner or a box containing a text “Have you ever clicked your mouse HER...

Three brothers from Delhi legally sell the stash for smokers   Three brothers from Delhi motivate smokers to smoke joints. Also offer papers and stash so that smokers can roll it and enjoy their joints. They have been doing this since 2018.   Wait what? But promoting and offering such products is illegal in India. Then how do these people run such illegal business? How is our government allowing such businesses in India? Is the government bribed for this? Is our government corrupt?   A bunch of questions may have arrived in your mind after reading this. But what if I say the stash they are offering is not a weed and the paper is not harmful but both the things are made of Ayurveda. Yes, you read it right. A start-up owned by three brothers in delhi is actually offering Ayurvedic joints and cigarettes which are helping thousands of the people to avoid their tobacco or a drug intake.  Piyush Chhabraa and his two brothers Nitin and Gautam were worried about...

Journey from surfing hobbies to a big Business Enterprise : There was a boy, Nick Woodman living in America. In 1997, he earned a bachelor's degree in visual arts and a minor in creative writing from the university of California. After the school he decided and discovered a website called  EmpoweAll.com  of selling electronic goods. But he failed there in making business. Then he again started running a new startup, Funbug, a gaming and marketing platform that give users a chance to win cash prize. But this one also failed in making a big business. Later on after 4 years and business failure he decides to take off his savings and go on a five-month surfing trip to Indonesia and Australia. Carving up waves was nothing new for Nick. From childhood surfing and living in this type of world was always a dream of joy for him. In his surf trip he attached his 35mm camera to his palm with rubber band so that he could capture a film of his activities in that camera. So he...

CROWDSOURCING AND THREADLESS : In today's world, everyone is using a digital platform for a everything. Today, the concept of digitalization has gained importance in our life. By considering the same, many of the businesses started creating their online reputation. Because the concept digitalization is useful not only the customers but also the businessmen and entrepreneurs. By taking this into a consideration, Jeff Howe defined a concept of "CROWDSOURCING". Now let's see what is Crowdsourcing? In simple words Crowdsourcing is the practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the Internet. In 2006, Joff Howe defined the concept of Crowdsourcing and then in the same year a small scale T-shirt printing firm Threadless, incorporated in 2000, made $18 Billion of profit and 35% of it was from this new concept called Crowdsourcing. It also sold 60,00...

CORONAVIRUS and SOCIAL MEDIA MARKETING : As everyone knows Coronavirus has spread out all over the world and everyone is now tired of this lockdown and home quarantine. On 30th Jan 2020, First patient of COVID - 19 found in India and then to prevent the nation from this virus, our government announced a 14 hour Janta Curfew on 22nd march, 2020. And then where the whole Lockdown series started. The 1st phase of lockdown started on 25th march, 2020 and it was a 21 days lockdown. And then one by one government announced total 5 phases of lockdown till 30th june, 2020. And then it was still going till 8th June, 2020 for some of the red zones. 25th March to 8th June, 2020. Whole 75 days of home quarantine without any social interaction was really a great challenge for we Indians. Especially for the Mumbaikars who were addicted to that regular mumbai local traveling. It was a very tough task. But we are Indians and we know well how to face the challenge. Even if our government ...